RAI

Welcome to Racial Agency Initiative, a resource for racial justice leadership coaching.

Pursuing racial justice with joy is the vision. Encouraging people to practice racial justice within their scope of influence is the purpose. Coaching people to leverage their agency for racial justice is the work.


“What can I do?”

– A lot of people

By choosing racial justice leadership coaching, you are choosing to change the meaning of the question “What can I do?” in your life. You are choosing to move out of wondering if there are any possibilities at all, and move into deciding between the options you know are possible.

About

Racial Agency Initiative LLC is a resource for racial justice leadership coaching. As a new start-up founded by Jeanelle Austin, this company seeks to provide people who seek to practice racial justice with a coach to maximize their effectiveness.

Pursuing racial justice with joy is the vision. Encouraging people to practice racial justice within their scope of influence is the purpose. Coaching people to leverage their agency for racial justice is the work.

Initially envisioned October 2017, Jeanelle Austin imagined a service for people who care about the problem of racism, and often find themselves asking the question, “What can I do?”  Two years later, this vision has become a reality, officially launching October 2019.


Jeanelle Austin

Founder | Director | Coach

In 2004, Jeanelle was tasked to guide people in their understanding of race and diversity. That work stimulated her passion to support people on their journeys of confronting race and racism. Since then, now over 15 years, Jeanelle has engaged race on personal and institutional levels, working with individuals and key leaders at institutions, including at Messiah College, Fuller Theological Seminary, and the Pasadena Police Department in Pasadena, CA. She has experience with organizing race and diversity events, facilitating small groups, mobilizing communities, and inspiring people through public speaking and writing. Through her work, Jeanelle is committed to leveraging her agency for racial justice.

Erica Harris DeValve

2020-2021 RAI Apprentice

Erica Harris DeValve graduated from Princeton University in 2017 with degrees in English and African American Studies (AAS). In Princeton’s AAS department, Erica focused much of her study on the black experience in political and religious spaces. A particular interest in the intersection of race and Christianity in the U.S. led her to theological studies following undergrad. She is currently pursuing her Masters of Divinity from Fuller Theological Seminary with an emphasis on race and Christian ethics. She has experience in local activism and advocacy, with groups focusing on racial justice and criminal justice reform. Erica’s writing has been published by The Root and Newsweek. Following the completion of her master’s program in 2021, Erica plans to continue to engage in justice work.


About
The
Logo

The broken “R” represents the brokenness that race has caused in our communities. The pointed “A” represents the pivot point of a lever. Everything depends on the pivot point. True justice is our pivot point. The strong “I” represents the strength(s) we have to take initiative and influence others. Finally, the circles. When we engage our agency for racial justice, we engage within the context of community. The circles around the initials RAI represent the the various communities we belong to as individuals. They do not always intersect, but we still have capacity to influence each of them.

Services

Customized Coaching

As an individual client, you will receive customized coaching that builds your confidence to utilize your influence at work, within your family, or in various social circles to embody racial justice. Beginning with your knowledge-base of race and professional skill sets, your coach will 1) help you identify your goals; 2) help you understand how to pursue those goals, using your unique set of strengths; and 3) coach you through a plan to effectively identify and address racism within your scope of influence.

Packages

STARTER


3-month

Explore your racial justice goals, personal strengths, and gain insights on practical ways to integrate the two.

WHAT’S INCLUDED:
> 3 Sessions
> Identify Racial Justice Goals
> Assess Strengths
> Customized Coaching Strategy

Make a Change


6-Month

Build off of the Starter Package with guided coaching. You will work with your coach to set an objective and complete tasks that will develop your skills to effectively respond to racism within your scope of influence.

WHAT’S INCLUDED:
> 6 Sessions
> Identify Racial Justice Goals
> Assess Strengths
> Customized Coaching Strategy
> Guided Objectives & Tasks
> Supportive Feedback

Go Deep


12-Month

Work with your coach to build your proficiency in identifying racism and effectively responding to it. Navigate multiple objectives in your life, and get coached through experiential tools and resources relevant to your goals that will grow your capacity and build your confidence.

WHAT’S INCLUDED:
> 6 Sessions
> Identify Racial Justice Goals
> Assess Strengths
> Customized Coaching Strategy
> Guided Objectives & Tasks
> Experiential Learning Opportunities
> Supportive Feedback
> RAI Gift

Other Opportunities

We’ve partnered with Make America Dinner Again to create Tea with the People: Conversations on Coronavirus, Race, and Democracy.

We’re in Minneapolis! Read how Jeanelle Austin is giving back to the neighborhoods that shaped her as a child and standing with the people for racial justice.

Note: Racial Agency Initiative does not provide legal services. Please see the Key Terms page to understand our approach to racial justice.

Media

“Jeanelle Austin: Shining a Ray of Justice and Joy with Racial Agency Initiative” Written by Tria Chang, Mochi Magazine, 7/27/2020

Photo Credit: Nate Harrison

“38th Street Dreams” Written by Michelle Bruch, Southwest Journal, 7/13/2020

Photo Credit: Jeanelle Austin

“Improbable Joy: Jeanelle Austin speaks about George Floyd, racial justice, and the discipline of hope” Written by Joseph Carlson, Nations Media, 6/14/2020

Photo Credit: Isaiah Rustad

Testimonials and Endorsements

Kirsch Mackey,
Electrical Engineer

“Wow was I blown away… Jeanelle clarified and explained what major factors have been hindering my success so far and how to break through those obstacles and weaknesses to reach my goals.”